Kokopelli's
Mexican Cantina
The
info in this statement is from my restaurant (Kokopelli). Please
take time to read this! I was against this program when we started
and now I'm one of the biggest pushers! I kept an open mind and
tried something NEW!
April-August (5-Months) Sign Ups = 1,148. Return Visits = 1,898. Total
Visits = 3,044. Sales Volume = $74,305. Rewards Issued = $1,930. New
Customers = 186* Total $ Spent from New Customers was $5,332.00.
*These are customers that signed up at a different restaurant.
Even
if you have not signed up that many people go to New Customers and I think you
will be surprised how many you have! I had a customer that I signed up and they
had a $10 reward that came from Pot Pie. I asked them how there dinner was at
Pot Pie and they said it was great! They also informed me that they had never
been there before and it was the PowerCard that took them there! The PowerCard
also took them to Café Trio and back to Pot Pie again! Try something NEW I
think you will be surprised! As Always, Kevin Lyman
(Kevin owns Kokopelli's in Kansas City: 913-385-0300)
"PowerCard
does a great job of maintaining our customer database. With PowerCard, we know
who our best customers are and reward them for their business even when I'm not
there to do it myself."
-Pat Connors, Pastiche Modern Eatery (520) 325-3333
Tucson Originals President
"For
less than a single monthly newspaper ad, PowerCard manages all of my customer
relationships when I can't be at the restaurant"
-Suzy Elefante, Mama Louisa's (520) 790-4702
President Arizona Restaurant Association
Loyalty
Facts
"Once
a customer joins a loyalty program, they increase spending by an average of 27%" -Loyalty
Lessons, Incentives, Nov. 2002 "In
2001, the average consumer spent $200 per year on gift cards, up $61 from 2000"
-Standard Register, 2001
"Recent
industry studies indicate that 85% of customers visit a restaurant only once.
If just one out of every 10 one-time customers came back one more time, a restaurant
would increase it's sales by 6.5%!" -Loyal
Following, Hospitality Magazine, July/August 2001
"55%
of Americans already have one loyalty card in their purse or wallet"
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