Benefits of a Loyalty Program
Just like buying a "regular" customer a drink or giving that favorite shopper the "best price", your loyalty program will…

• Increase the frequency of your customers' visits
• Boost the average transaction amount
• Expand your customer-base through increased customer retention
• Promote traffic during downtimes
• Build a customer database while tracking spending habits

Customer Enrollment

• 
  Staff presents customers with a 4x6 promotional piece
• Customer turns over piece and completes registration form on back
• Customer instantly receives rewards card and is issued points
• Registration form is mailed to PowerCard for data entry
• Cardholder returns to business and receives additional points
• Once cardholder receives enough points, they are issued a reward
• Reward is only valid on their return visit

Restaurant Example: El Charro Cafe rewards customers with a $10 gift certificate for every $150 spent at El Charro locations

Retail Example: The Shoe House rewards customers with a $25 gift certificate for every $300 spent at The Shoe House locations

Reward On Card v. Printed Receipt
Your PowerCard software can print paper rewards for customers to carry or you can have their rewards stored directly on their card. Some client prefer paper rewards as they "burn a hole in customer pockets" while other clients prefer storing rewards on the card, so customers don't have to present a coupon-like piece of paper.

A La Carte v. Auto Reward
The A La Carte system allows customers to choose their rewards. They continually accrue points until they reach the desired reward. For example, 100 pts = Free Pizza; 250 pts = T-shirt; and 1,000 pts = Dinner for 4.

The Auto Reward system automatically rewards customers when they reach a certain level. For example, at 150 pts, customers are rewarded with a $10 reward. At this point, their point balance resets to zero and they start they way to earning their next 150 pt reward.